Verified Agent Skill record

Community Marketing

Guides the user in designing, launching, and growing online communities (e.g., Discord, Slack, Circle, Reddit, forums) that create member value while driving measurable business outcomes like retention, word-of-mouth, and support deflection. Covers community strategy, launch and growth playbooks, ambassador programs, community-led support, platform selection, and health metrics.

Tasks

Design a community strategy doc covering platform choice, identity definition, core loop, and a 90-day launch plan
Build a channel architecture with recommended channels/categories, purpose, and posting guidelines
Create a new member journey: pinned welcome post, DM template, and first-week prompts
Plan an ambassador program brief with criteria, benefits, outreach template, and tracking plan
Run a community health audit with current metrics, diagnosis, and top 3 priorities

Inputs

Product or brand context, including the problem it solves and who uses it
Community platform(s) in play (e.g., Discord, Slack, Circle, Reddit, Facebook Groups, Discourse forum)
Community stage (pre-launch, 0-100 members, 100-1k, scaling, or established)
Primary community goal (retention, activation, word-of-mouth, support deflection, product feedback, revenue)
Ideal member profile: role, motivation, and what they hope to get from joining
Optional product marketing context from .agents/product-marketing.md or .claude/product-marketing.md if present

Outputs

Community Strategy Doc with platform choice, identity definition, core loop, and 90-day launch plan
Channel Architecture with channels/categories and posting guidelines
New Member Journey including welcome sequence and first-week prompts
Community Ritual Calendar of weekly/monthly recurring events and threads
Ambassador Program Brief with criteria, benefits, outreach template, and tracking plan
Health Audit Report with current metrics, diagnosis, and top 3 priorities

Limitations and checks

References an external file references/community-models.md that is not included in SKILL.md; community model details may be unavailable if that file is not present
No executable tooling or automation is documented; this is a methodology/template skill only
Installation steps and commands are not documented in the source
Confirm the deliverable matches one of the six documented output formats before finalizing
Verify the strategy names a shared identity the community reinforces, not just product features
Verify a platform recommendation is justified against the platform selection trade-offs in the source
Confirm weekly health metrics (e.g., DAU/MAU ratio, new member post rate, thread reply rate) are included when an audit or growth plan is requested
Flag any assumptions made when the user did not provide product, platform, stage, goal, or member details