Verified Agent Skill record

Marketing Plan · Marketingskills

A fractional-CMO-level skill that produces a comprehensive, executable 12-month marketing plan for a specific client, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue) across 13 sections, customized to the client's budget, team, and stage, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state rubric, plus a marketing operations stack mapping skills and MCP/API integrations. Output is a Notion-paste-ready markdown document.

Tasks

Run `/marketing-plan {client-name-or-domain}` to start or resume a 13-section marketing plan; the skill reads `~/marketing-plans/{client-slug}/progress.md` and resumes at the next unfinished section.
During INIT, read available client materials, pull data from any wired tools that may be connected, conduct structured intake, and save findings to `research.md`.
Score the Current State section against the embedded 17-section rubric from available materials (or ingest a pre-scored audit), marking it "scored from materials".
During REVIEW, walk through each of the 13 sections interactively, accepting approvals, adjustments, observations, or expansions, saving confirmed sections to the progress file.
During FINALIZE, compile all sections into `final_plan.md`, run a verification pass on cross-references and brand voice, and optionally publish to a shared GitHub repo.

Inputs

Client name or domain supplied via `/marketing-plan {client-name-or-domain}`
Available client materials (e.g., SEO research, brand voice docs, audit findings, onboarding analyses)
Data from any wired tools, if connected
A separately scored current-state audit, if the user already has one
The product-marketing context file (`.agents/product-marketing.md`), if it has been set up by the product-marketing skill

Outputs

A single Notion-paste-ready markdown document: the final 13-section marketing plan (`final_plan.md`)
Intermediate `research.md` and `progress.md` state files under `~/marketing-plans/{client-slug}/`

Limitations and checks

Rubric scoring is limited by available materials; the source marks scores "scored from materials" so the team can push back where they have better data
This skill is not for tactical execution of a single channel (channel-specific skills apply) or for browsing marketing ideas without committing to a plan (use `marketing-ideas`)
Marketing is non-deterministic per the source's framing; the plan runs a portfolio of bets rather than guaranteed outcomes
Confirm every rate in the plan divides matching closed windows, with in-window cohorts labeled pending rather than counted as failed
Confirm each of the 13 sections was reviewed and saved, and the verification pass confirmed marketing-ideas idea numbers, related skills, and MCP integration cross-references are accurate
Confirm the current-state section is either ingested from a pre-scored audit or marked "scored from materials"
Confirm the market-quality gate quadrant is named in Section 2, with weaker quadrants recorded in Section 13's open decisions