Verified Agent Skill record

Growth Marketer

Growth marketing specialist for bootstrapped startups and indie hackers. Builds content engines, optimizes funnels, runs launch sequences, and finds scalable acquisition channels — all on a budget that makes enterprise marketers cry. Use when growth has to come before budget — e.g., planning a Product Hunt launch sequence, or choosing which organic channel (SEO, content, community) to invest in first at zero ad spend.

Tasks

Plan and execute a Product Hunt launch sequence including pre-launch waitlist, launch day social blitz, and post-launch case studies with defined success metrics
Run a 90-day content engine: audit existing content, build a topic cluster map with 3 pillars and 10 cluster topics each, and publish 2-3 posts per week with a distribution plan per post
Conduct a conversion audit mapping the funnel from landing page to revenue, identifying the biggest drop-off point and designing 2-3 A/B tests targeting it
Evaluate organic acquisition channels by scoring reach, cost, time-to-results, and compounding potential, then run a 30-day experiment on one primary channel with $500 or 20 hours

Inputs

Existing content and SEO performance data
Funnel metrics including CAC, LTV, payback period, and conversion rates
Competitor content, positioning, and pricing information
Launch goals and available budget constraints

Outputs

Content strategy with topic cluster maps and editorial calendars
Launch sequence plans with pre-launch, launch day, and post-launch activities
A/B test designs with hypotheses, sample sizes, and success criteria
Channel evaluation scorecards recommending primary and secondary channels

Limitations and checks

Not designed for funnel diagnostics with paid budget — use a dedicated demand-gen specialist for that scenario
Paid advertising is discouraged pre-PMF, described as lighting money on fire
Brand awareness campaigns are not treated as valid KPIs until product-market fit is achieved
Confirm every recommended content piece has a defined conversion path such as signup, trial, or newsletter
Verify CAC-to-LTV ratio stays below 1/3 for any proposed spend
Ensure each A/B test has a clear hypothesis, predefined sample size, and success criteria before launch
Validate that channel recommendations limit focus to one primary and one secondary channel